Research Article
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Year 2023, Volume: 6 Issue: 2, 148 - 156, 01.03.2023
https://doi.org/10.47115/bsagriculture.1082834

Abstract

References

  • Akçi Y, Annaç GS. 2015. A research on the e-commerce perception of consumer (the sample of Gaziantep and Adıyaman). Mehmet Akif Ersoy Üniv Sos Bil Enst Derg, 7(13): 413-433.
  • Aksoy R. 2006. Trust as a marketing value and trust attitudes of the consumers towards electronic markets. ZKÜ Sos Bil Derg, 2(4): 79-90.
  • Ayden C, Demir Ö. 2011. Electronic trade; a study on consumers’ attitudes and preferences. Fırat Üniv Sos Bil Derg, 21(2): 149-161.
  • Balcı A. 2001. Sosyal bilimlerde araştırma yöntem, teknik ve ilkeler. Pegem Akademi, Ankara, Türkiye, 15. baskı. pp: 408.
  • Canavan O, Henchion M, O’Reilly S. 2007. The use of the internet as a marketing channel for Irish speciality food. Int J Retail Distrib Manag, 35(2): 178-195.
  • Candan B, Kurtuluş K. 2003. İnternet kullanıcılarının gıda, temizlik ve kişisel bakım ürünlerinde sanal alış-veriş yapma nedenlerini belirlemeye yönelik pilot bir araştırma. Atatürk Üniv İkt İd Bil Derg, 17(1,2): 307-320.
  • Çolakoğlu ÖM, Büyükekşi C. 2014. Evaluation of factors effecting exploratory factor analysis process. Karaelmas Eğit Bil Derg, 2 (1): 56-64
  • Cronbach LJ. 1951. Coefficient alpha and the internal structure of tests. Psychometrika, 16(3): 297-334.
  • Farinnia F. 2011. The evaluation of consumer purchase behaviour through internet: A practice in Iran. MSc Thesis, Ankara University, Social Science Institute, Ankara, Türkiye, pp: 118.
  • Genç S, Soysal Mİ. 2018. Parametric and nonparametric post hoc tests. BSJ Eng Sci, 1(1): 18-27.
  • Kalaycı Ş. 2006. SPSS Uygulamalı çok değişkenli istatistik teknikleri. Asil Yayıncılık, Ankara, Türkiye, pp: 426.
  • Kantarcı Ö, Özalp M, Sezginsoy C, Özaşkınlı O, Cavlak C. 2017. Dijitalleşen dünyada ekonominin itici gücü: E-ticaret. TÜSİAD Yayınları, İstanbul, Türkiye, pp: 587.
  • Kızılaslan H, Gönültaş H. 2011. The importance and the place of agriculture products marketing of data processing technology (E-marketing). GOÜ Zir Fak Derg, 28(1): 1-11.
  • Leroux N, Wortman Jr MS, Mathias ED. 2001. Dominant factors impacting the development of business to business (B2B) E-commerce in agriculture. Intl Food Agribus Manag Rev, 4: 205-218.
  • Öncü A. 1994. Packaging Islam: Cultural politics on the landscape of Turkish commercial television. New Persp Turkey, 10: 13-36.
  • Önder H. 2018. Nonparametric statistical methods used in biological experiments. BSJ Eng Sci, 1(1): 1-6.
  • Özkan G. 2012. Factors affecting consumer behavior towards online shopping: Case of the Nilüfer district of Bursa. MSc Thesis, Başkent University, Social Science Institute, Ankara, Türkiye, pp: 207.
  • Papathanassiou E, Kardaras D, Arkoumani B. 2003. Management content and impact of e-commerce in the Greek food industries. Logistic Info Manag, 16(2): 134-144.
  • Sayılı M, Büyükköroğlu A. 2012. Analysis of factors affecting the attitudes of consumers on food purchasing through e-commerce. Tarım Bil Derg, 18(3): 246-255.
  • Şencan H. 2005. Sosyal ve davranışsal ölçümlerde güvenirlilik ve geçerlilik. Şeçkin Yayıncılık, Ankara, Türkiye, pp: 898.
  • Tatlı H, Korkut F. 2015. Factors affecting consumer behavior in virtual shopping: an application on students of Bingol University. Erzincan Üniv Sos Bil Enst Derg, 8(1): 63-78.
  • Turan AH. 2011. Determinations of customers’ internet shopping behavior: empirical test with the theory of planned behavior (TPB). Doğuş Üniv Derg, 12(1): 128-143.
  • Uzel E, Aydoğdu FC. 2010. A qualitative study on understanding perspectives of employees towards on-line shopping. Organiz Yönet Bil Derg, 2(1): 19-25.
  • Wen W. 2007. A Knowledge-based intelligent electronic commerce system for selling agricultural products. Comput Electronics Agri, 57: 33-46.

E-food Trade Effects on Purchasing Approach Regarding Customer Behavior

Year 2023, Volume: 6 Issue: 2, 148 - 156, 01.03.2023
https://doi.org/10.47115/bsagriculture.1082834

Abstract

Our world is changing too fast. The distances have been shortened and communication has been increased by the invention and widespread use of the internet. Our habits started to change in many aspects of our lives by the development of digitalization. Especially during the pandemic Covid-19 that has started at the end of 2019, it’s observed that mobility of people have been decreased and however, they began to have difficulties in meeting the needs. There has been a great demand for companies that sell over the internet. In particular, the tendencies of people to purchase food items which are their vital need over the internet have increased to a great extent. Looking at the e-commerce market on a sectorial basis during the pandemic, the biggest increase was seen in e-food trade with a growth of approximately 400%. Within that period, it is predicted that our purchasing habits will change rapidly and virtual markets will become much more important in our lives. The delivery of food products to the consumer has always been a big problem. The risk of deterioration of the products in a short time and the physical destruction of the products during their transportation has increased the importance of food logistics. The logistics channels are needed to be developed in order to increase e-food trade. For this reason, contemporary logistics channels have started to be used by integrating developed logistics applications to the traditional logistics channels. It will be much faster and cost-efficient to deliver the products to the consumer with the new logistics channels in the near future. Yield penalty due to transportation will decrease, and since the number of stock brokers is reduced, the consumer will be able to reach the product they demand at a more affordable price from the producer that they have chosen. In the future, physical stores will be replaced by logistics-supported virtual markets. The agriculture and food sector should also start working in order to accommodate quickly to the new trade order.

References

  • Akçi Y, Annaç GS. 2015. A research on the e-commerce perception of consumer (the sample of Gaziantep and Adıyaman). Mehmet Akif Ersoy Üniv Sos Bil Enst Derg, 7(13): 413-433.
  • Aksoy R. 2006. Trust as a marketing value and trust attitudes of the consumers towards electronic markets. ZKÜ Sos Bil Derg, 2(4): 79-90.
  • Ayden C, Demir Ö. 2011. Electronic trade; a study on consumers’ attitudes and preferences. Fırat Üniv Sos Bil Derg, 21(2): 149-161.
  • Balcı A. 2001. Sosyal bilimlerde araştırma yöntem, teknik ve ilkeler. Pegem Akademi, Ankara, Türkiye, 15. baskı. pp: 408.
  • Canavan O, Henchion M, O’Reilly S. 2007. The use of the internet as a marketing channel for Irish speciality food. Int J Retail Distrib Manag, 35(2): 178-195.
  • Candan B, Kurtuluş K. 2003. İnternet kullanıcılarının gıda, temizlik ve kişisel bakım ürünlerinde sanal alış-veriş yapma nedenlerini belirlemeye yönelik pilot bir araştırma. Atatürk Üniv İkt İd Bil Derg, 17(1,2): 307-320.
  • Çolakoğlu ÖM, Büyükekşi C. 2014. Evaluation of factors effecting exploratory factor analysis process. Karaelmas Eğit Bil Derg, 2 (1): 56-64
  • Cronbach LJ. 1951. Coefficient alpha and the internal structure of tests. Psychometrika, 16(3): 297-334.
  • Farinnia F. 2011. The evaluation of consumer purchase behaviour through internet: A practice in Iran. MSc Thesis, Ankara University, Social Science Institute, Ankara, Türkiye, pp: 118.
  • Genç S, Soysal Mİ. 2018. Parametric and nonparametric post hoc tests. BSJ Eng Sci, 1(1): 18-27.
  • Kalaycı Ş. 2006. SPSS Uygulamalı çok değişkenli istatistik teknikleri. Asil Yayıncılık, Ankara, Türkiye, pp: 426.
  • Kantarcı Ö, Özalp M, Sezginsoy C, Özaşkınlı O, Cavlak C. 2017. Dijitalleşen dünyada ekonominin itici gücü: E-ticaret. TÜSİAD Yayınları, İstanbul, Türkiye, pp: 587.
  • Kızılaslan H, Gönültaş H. 2011. The importance and the place of agriculture products marketing of data processing technology (E-marketing). GOÜ Zir Fak Derg, 28(1): 1-11.
  • Leroux N, Wortman Jr MS, Mathias ED. 2001. Dominant factors impacting the development of business to business (B2B) E-commerce in agriculture. Intl Food Agribus Manag Rev, 4: 205-218.
  • Öncü A. 1994. Packaging Islam: Cultural politics on the landscape of Turkish commercial television. New Persp Turkey, 10: 13-36.
  • Önder H. 2018. Nonparametric statistical methods used in biological experiments. BSJ Eng Sci, 1(1): 1-6.
  • Özkan G. 2012. Factors affecting consumer behavior towards online shopping: Case of the Nilüfer district of Bursa. MSc Thesis, Başkent University, Social Science Institute, Ankara, Türkiye, pp: 207.
  • Papathanassiou E, Kardaras D, Arkoumani B. 2003. Management content and impact of e-commerce in the Greek food industries. Logistic Info Manag, 16(2): 134-144.
  • Sayılı M, Büyükköroğlu A. 2012. Analysis of factors affecting the attitudes of consumers on food purchasing through e-commerce. Tarım Bil Derg, 18(3): 246-255.
  • Şencan H. 2005. Sosyal ve davranışsal ölçümlerde güvenirlilik ve geçerlilik. Şeçkin Yayıncılık, Ankara, Türkiye, pp: 898.
  • Tatlı H, Korkut F. 2015. Factors affecting consumer behavior in virtual shopping: an application on students of Bingol University. Erzincan Üniv Sos Bil Enst Derg, 8(1): 63-78.
  • Turan AH. 2011. Determinations of customers’ internet shopping behavior: empirical test with the theory of planned behavior (TPB). Doğuş Üniv Derg, 12(1): 128-143.
  • Uzel E, Aydoğdu FC. 2010. A qualitative study on understanding perspectives of employees towards on-line shopping. Organiz Yönet Bil Derg, 2(1): 19-25.
  • Wen W. 2007. A Knowledge-based intelligent electronic commerce system for selling agricultural products. Comput Electronics Agri, 57: 33-46.
There are 24 citations in total.

Details

Primary Language English
Subjects Agricultural Engineering
Journal Section Research Articles
Authors

Rıza Erol 0000-0003-1103-6490

M.ömer Azabağaoğlu 0000-0002-7745-0574

Publication Date March 1, 2023
Submission Date March 4, 2022
Acceptance Date February 1, 2023
Published in Issue Year 2023 Volume: 6 Issue: 2

Cite

APA Erol, R., & Azabağaoğlu, M. (2023). E-food Trade Effects on Purchasing Approach Regarding Customer Behavior. Black Sea Journal of Agriculture, 6(2), 148-156. https://doi.org/10.47115/bsagriculture.1082834

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