International Journal of Social Sciences and Education Research

Abstract

This paper focused on the socio-demographic factors
influencing fish consumption in Erzurum, Turkey. The data were collected from
271 households by using face to face survey technique. The Logit model has been
used to analyze the socio-economic factors affecting fish consumption of
households. The prices of meat, chicken and fish, and income have been used as
the variables affecting the probability of fish consumption. According to the
results from logit regression analysis, red meat price, chicken meat price and
income are significant and positively correlated with fish consumption. An
increase in red meat price resulted in a 1.82 % increase in the likelihood to
purchase fish. As in the price of meat, the estimated 0.02 change in
probability for income indicated that a unit rise in chicken meat price caused
a 2.25 % increase in the likelihood to purchase fish. In the light of the
findings, it can be recommended that fish marketers and processors should
consider income, the prices of red meat, chicken meat and fish among
socioeconomic factors in their formulation of marketing strategies aimed at
promoting fish consumption in Turkey. Furthermore, stocking and marketing
conditions should be rearranged, and household and marketing standards should
be formed.