Turkish Journal of Agricultural and Natural Sciences

Abstract

               In this study, the current situation of cherry
production and foreign trade structure was examined in the World and in Turkey
and SWOT analysis was made of cherry production in Turkey. The basic material
of the study was composed of related statistics and scientific studies.
According to FAO data for 2017, about 416, 445 hectares of cherry production
area in the world made, and Turkey with 627,132 tones production and 85,401
hectares of cherry production area has taken first place in the world. Despite
being ranked first in production, due to the lack of effective marketing
strategies, in cherry exports, Turkey, after Chile and the United States, which
ranks third. Countries in which Turkey's predominantly cherry exports was
European Union countries (such as Germany, Bulgaria and the Netherlands),
Russia and Iraq. China was the first in cherry imports with a rate of 21% in
the world and Russia with a rate of 19% in the second. Considering yield per
cherry trees, it was realized as 29 kg in 2017, in Turkey. As provinces in
Turkey, according to data for 2018, in terms of the cherry production, Konya is
in the first place. In Konya province, 68,376 tons of cherries were produced in
the area of ​​70,987 ha and this amount was 10.87% of total cherry production. In
terms of production, İzmir province was the second. The SWOT analysis, of cherry
production of Turkey was made. According the results, while creating ecological
diversity and convenience advantage; the structural problems of enterprises,
and the inadequacy of producer organization, constitute disadvantages. On
the other hand, Turkey, the European Union and countries such as Russia to
import high, and to be in close cooperation, creating opportunities, production
and price instability is due to climate changes pose significant risks. In
order to increase export opportunities, it is necessary to the efficiency of
producer organizations and to implement cherry production techniques according
to scientific principles and to popularize cherry varieties preferred in taste
and aroma in international