Öz
Araştırmanın amacı Samsun İli Organik Fındık Tarımsal Üretici Birlikleri (OFTÜB)’nde üye memnuniyetini ve etkili faktörleri belirlemektir. Araştırmanın verileri Samsun ilinde Basit Tesadüfi Örnekleme Yöntemine göre belirlenen 92 üyeden anket yoluyla elde edilen verilerden oluşmaktadır. Üyelerin memnuniyetine etkili faktörler ise Sıralı Probit Modeli kullanılarak analiz edilmiştir. Araştırma sonuçları üyelerin %52’sinin birlikten çok memnun olduğunu, %30’unun orta ve %18’inin ise düşük seviyede memnun olduğunu göstermektedir. Model sonuçları üye memnuniyetine üyenin eğitim seviyesi, birlik aracılığıyla fındığı pazarlama, eğitimlere katılma, üyenin birliğe bağlılığı ve üyenin diğer üyelere güven düzeyi değişkenlerinin pozitif yönlü, cinsiyet ve birliği ziyaret etme değişkenlerinin ise negatif yönlü etkilediğini göstermektedir. Bu nedenle, üyelerin memnuniyetini artırabilmek için birliklerin fındığın pazarlanmasında daha fazla aktif rol alması, üyelerin eğitim programlarına katılımlarının artırılması, daha fazla kadının birliğe üyeliklerinin teşvik edilmesi, üyelerin birliklerine güven ve bağlılıklarının artırılması gerekli görülmektedir.
Anahtar Kelimeler
Organik fındık Tarımsal üretici birliği Üye memnuniyeti Sıralı probit modeli Türkiye
Destekleyen Kurum
Ondokuz Mayıs Üniversitesi
Proje Numarası
PYO.ZRT.1904.14.016
Kaynakça
- Anonymous, 2004. Agricultural Producer Union Law No 5200, Official Gazette No 25514 Date of 06.07.2004. Retrieved in May, 10, 2020. from http://www.resmigazete.gov.tr/main.aspx?home=http://www.resmigazete.gov.tr/eskiler/2004/07/20040706.htm&main=http://www.resmigazete.gov.tr/eskiler/2004/07/20040706.htm
- Anonymous, 2014. United States Department of Agriculture, Turkey Tree Nuts Annual Report 2014. Gain Report Number: TR4037. Retrieved in December, 1, 2020 from http://agriexchange.apeda. gov.in/ MarketReport/Reports/Tree_Nuts_ Annual_ Ankara_Turkey_10-16-2014.pdf
- Anonymous, 2017a. 2013-2017 Strategic Plan of Republic of Turkey Ministry of Agriculture and Forestry. Retrieved in May, 4, 2020 from http://www.tarim.gov.tr/Sayfalar//Icerikler.aspx?rid=242&NodeValue=242&KonuId=189&zGroup=0&ListName=Icerikler
- Anonymous, 2017b. Samsun Directorate of Provincial Agriculture and Forestry. Retrieved in January, 4, 2017 from http://samsun.tarimorman.gov.tr/
- Anonymous, 2018. Turkish Statistical Institute, Crop Production Statistics, Production Statistics by District. Retrieved in June, 8, 2020 from https://biruni.tuik.gov.tr/medas/?locale=tr
- Anonymous, 2020a. Food and Agriculture Organization. Retrieved in July, 10, 2020 from http://www.fao.org/faostat/en/#data/TP
- Anonymous, 2020b. Turkish Statistical Institute, Crop Production Statistics. Retrieved in June, 10, 2020 from https://biruni.tuik.gov.tr/medas/?kn=92&locale=tr
- Chen K, Ali M, Veeman M, Unterschultz J, Le T 2002. Relative Importance Rankings for Pork Attributes by Asian Origin Consumers in California: Applying an Ordered Probit Model to a Choice-Based Sample. J. Agric. Appl. Econ. 34(1): 67–79.
- Fulton M, Giannakas K 2001. Organizational Commitment in Mixed Oligopoly: Agricultural Cooperatives and Investor-Owned Firms. American Journal of Agricultural Economics 83(5): 1258–1265.
- George J, George R, Kulandaiswamy V 2013. Member Trust’s Impact on Member Satisfaction and Organizational Performance: Development of A Conceptual Model, Life Science Journal 10(2): 604-609.
- Hansen M, Morrow J L, Batista JC 2002. The Impact of Trust on Cooperative Membership Retention, Performance and Satisfaction: An Exploratory Study. The International Food and Agribusiness Management Review 5(1): 41-59.
- Kilic Topuz B, Bozoğlu M 2015. Samsun İlindeki Tarımsal Kalkınma Kooperatiflerinde Ortak-Kooperatif İlişkilerinin Analizi. Anadolu Tarım Bilimleri Dergisi 30(3): 246-253.
- Liang Q, Huang Z, Lu H, Wang X 2015. Social Capital, Member Participation, and Cooperative Performance: Evidence from China’s Zhejiang. The International Food and Agribusiness Management Review 18(1): 49-78.
- Liao T F 1994. Interpreting Probability Models: Logit, Probit, and Other Generalized Linear Models. Sage, Thousand Oaks, CA.
- Newbery R, Sauer J, Gorton M, Phillipson J, Atterton J 2013. Determinants of the Performance of Business Associations in Rural Settlements in The United Kingdom: An Analysis of Members’ Satisfaction and Willingness to Pay For Association Survival. Environment and Planning 45: 967–985.
- Nilsson J, Kihlen A, Norell L 2009. Are Traditional Cooperatives an Endangered Species? About Shrinking Satisfaction, Involvement and Trust. International Food and Agribusiness Management Review 12(4): 101-122.
- Österberg P, Nilsson J 2009. Members’ Perception of Their Participation in The Governance of Cooperatives: The Key to Trust and Commitment in Agricultural Cooperatives. Agribusiness 25(2): 181-197.
- Prasertsaeng P, Routrary JK, Ahmad MM 2020. Factors Influencing Farmers’ Satisfaction with the Activities of Horticultural Cooperatives in Thailand, Int. J. Value Chain Management 11(1): 42-62.
- Sultan T, Kataria K 2012. Trust As Mediating Factors in Chinese Farmers Satisfaction of Joining Cooperatives–Application of PLS Modeling, IFAMA Conference, https://www.ifama.org/events/ conferences/2012/548_Paper.pdf.
- Yamane T 1967. Elementary Sampling Theory, 1th edn Prentice Hall Inc., Englewoods Cliffs, New Jersey, 405 p.
Member Satisfaction with the Organic Hazelnut Agricultural Producer Union in the Samsun Province, Turkey
Öz
The objective of this study was to examine the level of member satisfaction and its influencing factors in the Organic Hazelnut Agricultural Producer Union (OHAPU) of the Samsun Province. The data of this study was collected through surveys from 92 members in the Samsun Province using the Simple Random Sampling Method. The factors affecting the levels of the members’ satisfaction were analyzed by the Ordered Probit Model. The research results showed that while 52% of the members were highly satisfied with the union, 30% and 18% of the members were satisfied at moderate and low levels, respectively. The empirical model results showed also that while the variables of the education level of the member, marketing hazelnut through the unions, participation in education, the member’s commitment to the union and the trust level of the member in other members had statistically positive effects on the satisfaction level of the members towards the union, the variables of gender and frequency of visits to the union had statistically negative effects. Therefore, the union’s taking a more active role in marketing of the hazelnut of the members, increasing the participation of the members to training programs, encouraging more women to become a member of the union, increasing the members’ trust in and commitment to their unions could increase the members’ satisfaction to their union.
Anahtar Kelimeler
Organic hazelnut Turkey Agricultural producer union Member satisfaction Ordered probit model
Proje Numarası
PYO.ZRT.1904.14.016
Kaynakça
- Anonymous, 2004. Agricultural Producer Union Law No 5200, Official Gazette No 25514 Date of 06.07.2004. Retrieved in May, 10, 2020. from http://www.resmigazete.gov.tr/main.aspx?home=http://www.resmigazete.gov.tr/eskiler/2004/07/20040706.htm&main=http://www.resmigazete.gov.tr/eskiler/2004/07/20040706.htm
- Anonymous, 2014. United States Department of Agriculture, Turkey Tree Nuts Annual Report 2014. Gain Report Number: TR4037. Retrieved in December, 1, 2020 from http://agriexchange.apeda. gov.in/ MarketReport/Reports/Tree_Nuts_ Annual_ Ankara_Turkey_10-16-2014.pdf
- Anonymous, 2017a. 2013-2017 Strategic Plan of Republic of Turkey Ministry of Agriculture and Forestry. Retrieved in May, 4, 2020 from http://www.tarim.gov.tr/Sayfalar//Icerikler.aspx?rid=242&NodeValue=242&KonuId=189&zGroup=0&ListName=Icerikler
- Anonymous, 2017b. Samsun Directorate of Provincial Agriculture and Forestry. Retrieved in January, 4, 2017 from http://samsun.tarimorman.gov.tr/
- Anonymous, 2018. Turkish Statistical Institute, Crop Production Statistics, Production Statistics by District. Retrieved in June, 8, 2020 from https://biruni.tuik.gov.tr/medas/?locale=tr
- Anonymous, 2020a. Food and Agriculture Organization. Retrieved in July, 10, 2020 from http://www.fao.org/faostat/en/#data/TP
- Anonymous, 2020b. Turkish Statistical Institute, Crop Production Statistics. Retrieved in June, 10, 2020 from https://biruni.tuik.gov.tr/medas/?kn=92&locale=tr
- Chen K, Ali M, Veeman M, Unterschultz J, Le T 2002. Relative Importance Rankings for Pork Attributes by Asian Origin Consumers in California: Applying an Ordered Probit Model to a Choice-Based Sample. J. Agric. Appl. Econ. 34(1): 67–79.
- Fulton M, Giannakas K 2001. Organizational Commitment in Mixed Oligopoly: Agricultural Cooperatives and Investor-Owned Firms. American Journal of Agricultural Economics 83(5): 1258–1265.
- George J, George R, Kulandaiswamy V 2013. Member Trust’s Impact on Member Satisfaction and Organizational Performance: Development of A Conceptual Model, Life Science Journal 10(2): 604-609.
- Hansen M, Morrow J L, Batista JC 2002. The Impact of Trust on Cooperative Membership Retention, Performance and Satisfaction: An Exploratory Study. The International Food and Agribusiness Management Review 5(1): 41-59.
- Kilic Topuz B, Bozoğlu M 2015. Samsun İlindeki Tarımsal Kalkınma Kooperatiflerinde Ortak-Kooperatif İlişkilerinin Analizi. Anadolu Tarım Bilimleri Dergisi 30(3): 246-253.
- Liang Q, Huang Z, Lu H, Wang X 2015. Social Capital, Member Participation, and Cooperative Performance: Evidence from China’s Zhejiang. The International Food and Agribusiness Management Review 18(1): 49-78.
- Liao T F 1994. Interpreting Probability Models: Logit, Probit, and Other Generalized Linear Models. Sage, Thousand Oaks, CA.
- Newbery R, Sauer J, Gorton M, Phillipson J, Atterton J 2013. Determinants of the Performance of Business Associations in Rural Settlements in The United Kingdom: An Analysis of Members’ Satisfaction and Willingness to Pay For Association Survival. Environment and Planning 45: 967–985.
- Nilsson J, Kihlen A, Norell L 2009. Are Traditional Cooperatives an Endangered Species? About Shrinking Satisfaction, Involvement and Trust. International Food and Agribusiness Management Review 12(4): 101-122.
- Österberg P, Nilsson J 2009. Members’ Perception of Their Participation in The Governance of Cooperatives: The Key to Trust and Commitment in Agricultural Cooperatives. Agribusiness 25(2): 181-197.
- Prasertsaeng P, Routrary JK, Ahmad MM 2020. Factors Influencing Farmers’ Satisfaction with the Activities of Horticultural Cooperatives in Thailand, Int. J. Value Chain Management 11(1): 42-62.
- Sultan T, Kataria K 2012. Trust As Mediating Factors in Chinese Farmers Satisfaction of Joining Cooperatives–Application of PLS Modeling, IFAMA Conference, https://www.ifama.org/events/ conferences/2012/548_Paper.pdf.
- Yamane T 1967. Elementary Sampling Theory, 1th edn Prentice Hall Inc., Englewoods Cliffs, New Jersey, 405 p.
Ayrıntılar
| Birincil Dil | İngilizce |
|---|---|
| Konular | Ziraat, Veterinerlik ve Gıda Bilimleri |
| Bölüm | ARAŞTIRMA MAKALESİ (Research Article) |
| Yazarlar | |
| Proje Numarası | PYO.ZRT.1904.14.016 |
| Yayımlanma Tarihi | 31 Ağustos 2021 |
| Gönderilme Tarihi | 13 Haziran 2020 |
| Kabul Tarihi | 3 Aralık 2020 |
| Yayımlandığı Sayı | Yıl 2021Cilt: 24 Sayı: 4 |
Cited By
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