Researchers Yakup Durmaz
avatar
Yakup Durmaz Dr. HASAN KALYONCU ÜNİVERSİTESİ
Publication 12 Review 2 CrossRef Cited 26 TR Dizin Cited 4
12 Publication
2 Review
26 CrossRef Cited
4 TR Dizin Cited
0000-0003-0332-4185

Research Fields

Advertising Digital Advertising Advertising Studies Marketing Digital Marketing Industrial Marketing Service Marketing Intercultural Communication Customer Relationship Management Marketing Research Methodology Marketing Communications Advertisement Sales Management Consumer Behaviour Consumer-Oriented Product or Service Development International Marketing Product and Brand Management Entrepreneurship

Institution

HASAN KALYONCU ÜNİVERSİTESİ

Popular Publications

MARKA ÖZGÜNLÜĞÜNÜN MARKA SADAKATİ ÜZERİNDEKİ ETKİLERİ: CEP TELEFONU MARKALARI ÜZERİNE BİR ARAŞTIRMA
Authors: Yakup Durmaz , Kazım Dağ
Published: 2018 , Journal of Academic Researches and Studies
DOI: 10.20990/kilisiibfakademik.406708
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 2347

6

2

2347

TÜKETİCİNİN TATMİNİ İLE SATIN ALMA DAVRANIŞLARINI ETKİLEYEN FAKTÖRLERE BÜTÜNLEŞİK YAKLAŞIM VE ADIYAMAN İLİNDE BİR ALAN ÇALIŞMASI
Authors: Yrd. Doç. Dr. Yavuz CÖMERT  Dr. Yakup Durmaz , Yavuz Cömert, Yakup Durmaz
Published: 2006 , Journal of Yaşar University
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 4026

0

1

4026

THE EFFECT OF INSTITUTIONALIZATION ON THE BRAND AND FIELD WORK IN DİYARBAKIR
Authors: Yakup Durmaz , Ali Açıkgöz
Published: 2019 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.441840
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2693

0

1

2693

YEŞİL DAVRANIŞLARA KARŞI TUTUMUN ZİYARET NİYETİNE ETKİSİNDE YEŞİL İMAJIN DÜZENLEYİCİLİK ROLÜ: YEŞİL OTELLER ÖRNEĞİ
Authors: Sinan Çavuşoğlu , Yakup Durmaz
Published: 2019 , Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/firatsbed.540080
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 1535

7

1

1535

ALGILANAN TÜKETİCİ ETKİLİLİĞİNİN EKOLOJİK BİLİNÇLİ TÜKETİCİ DAVRANIŞI ÜZERİNE ETKİSİ: ÇEVRESEL KAYGININ ARACILIK ROLÜ
Authors: Leyla Akdoğan, Yakup Durmaz , Bekir Değirmenci
Published: 2020 , Akademi Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2950

0

1

2950

Publications

The Effect of Negative Past Experiences, Poor Relationship Quality and Rumor on Brand Hate: A Research on Fast Food Industry
Authors: Yakup Durmaz , Bülent Demirağ , Sinan Çavuşoğlu
Published: 2023 , Istanbul Business Research
DOI: 10.26650/ibr.2023.52.962096
FAVORITE 0 TOTAL DOWNLOAD COUNT 250

0

250

A STUDY REGARDING THE ANALYSIS OF THE IMPACT OF PERSONALITY TRAITS ON THE CONSCIOUS CONSUMPTION BEHAVIOR
Authors: Leyla Akdoğan , Yakup Durmaz
Published: 2021 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.809440
FAVORITE 1 TOTAL DOWNLOAD COUNT 1200

1

1200

Mediation Role of Brand Trust in the Relationship of Brand Authenticity in Brand Image and Brand Preference
Authors: Kazim Dağ , Yakup Durmaz
Published: 2020 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.741062
FAVORITE 0 TOTAL DOWNLOAD COUNT 1741

0

1741

CEP TELEFONU SATIN ALMA KARARINDA MARKANIN ETKİSİ: Y KUŞAĞI TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMA
Authors: İbrahim Halil Efendioğlu , Adnan Talha Mutlu, Yakup Durmaz
Published: 2020 , Gaziantep University International E-Journal of Faculty of Economics and Administrative Sciences in Islahiye
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1236

0

1236

ALGILANAN TÜKETİCİ ETKİLİLİĞİNİN EKOLOJİK BİLİNÇLİ TÜKETİCİ DAVRANIŞI ÜZERİNE ETKİSİ: ÇEVRESEL KAYGININ ARACILIK ROLÜ
Authors: Leyla Akdoğan, Yakup Durmaz , Bekir Değirmenci
Published: 2020 , Akademi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2950

1

2950

YEŞİL DAVRANIŞLARA KARŞI TUTUMUN ZİYARET NİYETİNE ETKİSİNDE YEŞİL İMAJIN DÜZENLEYİCİLİK ROLÜ: YEŞİL OTELLER ÖRNEĞİ
Authors: Sinan Çavuşoğlu , Yakup Durmaz
Published: 2019 , Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/firatsbed.540080
FAVORITE 1 TOTAL DOWNLOAD COUNT 1535

1

1535

Investigation of the Effects of Perceived Service Quality on Perceived Value and Attitude Brand Loyalty: Five-Star Resort and City Hotels Example
Authors: Bülent Demirağ , Yakup Durmaz
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.542994
FAVORITE 0 TOTAL DOWNLOAD COUNT 2056

0

2056

Factors Affecting Food and Beverage Preferences of Young Consumers and A Research in Gaziantep Center
Authors: Yakup Durmaz , Mehmet Düzgün , Metin Sürme
Published: 2019 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.555082
FAVORITE 0 TOTAL DOWNLOAD COUNT 1464

0

1464

THE EFFECT OF INSTITUTIONALIZATION ON THE BRAND AND FIELD WORK IN DİYARBAKIR
Authors: Yakup Durmaz , Ali Açıkgöz
Published: 2019 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.441840
FAVORITE 1 TOTAL DOWNLOAD COUNT 2693

1

2693

MARKA ÖZGÜNLÜĞÜNÜN MARKA SADAKATİ ÜZERİNDEKİ ETKİLERİ: CEP TELEFONU MARKALARI ÜZERİNE BİR ARAŞTIRMA
Authors: Yakup Durmaz , Kazım Dağ
Published: 2018 , Journal of Academic Researches and Studies
DOI: 10.20990/kilisiibfakademik.406708
FAVORITE 2 TOTAL DOWNLOAD COUNT 2347

2

2347

MODERN PAZARLMADA TÜKETİCİ MEMNUNİYETİ VE EVRENSEL TÜKETİCİ HAKLARI
Authors: Dr. Yakup Durmaz
Published: 2006 , Journal of Yaşar University
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 3613

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3613

TÜKETİCİNİN TATMİNİ İLE SATIN ALMA DAVRANIŞLARINI ETKİLEYEN FAKTÖRLERE BÜTÜNLEŞİK YAKLAŞIM VE ADIYAMAN İLİNDE BİR ALAN ÇALIŞMASI
Authors: Yrd. Doç. Dr. Yavuz CÖMERT  Dr. Yakup Durmaz , Yavuz Cömert, Yakup Durmaz
Published: 2006 , Journal of Yaşar University
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 4026

1

4026

Articles published in
Akademi Sosyal Bilimler Dergisi
Akademi Sosyal Bilimler Dergisi
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Fırat Üniversitesi Sosyal Bilimler Dergisi
Fırat Üniversitesi Sosyal Bilimler Dergisi
Gaziantep University International E-Journal of Faculty of Economics and Administrative Sciences in Islahiye
Gaziantep University International E-Journal of Faculty of Economics and Administrative Sciences in Islahiye
Istanbul Business Research
Istanbul Business Research
Journal of Academic Researches and Studies
Journal of Academic Researches and Studies
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Yaşar University
Journal of Yaşar University
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal

Reviews

Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Oltu Beşeri ve Sosyal Bilimler Fakültesi Dergisi
Oltu Beşeri ve Sosyal Bilimler Fakültesi Dergisi

Publications

A STUDY REGARDING THE ANALYSIS OF THE IMPACT OF PERSONALITY TRAITS ON THE CONSCIOUS CONSUMPTION BEHAVIOR
Authors: Leyla Akdoğan , Yakup Durmaz
Published: 2021 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.809440
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1200

3

1

1200

Mediation Role of Brand Trust in the Relationship of Brand Authenticity in Brand Image and Brand Preference
Authors: Kazim Dağ , Yakup Durmaz
Published: 2020 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.741062
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1741

2

0

1741

YEŞİL DAVRANIŞLARA KARŞI TUTUMUN ZİYARET NİYETİNE ETKİSİNDE YEŞİL İMAJIN DÜZENLEYİCİLİK ROLÜ: YEŞİL OTELLER ÖRNEĞİ
Authors: Sinan Çavuşoğlu , Yakup Durmaz
Published: 2019 , Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/firatsbed.540080
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 1535

7

1

1535

Investigation of the Effects of Perceived Service Quality on Perceived Value and Attitude Brand Loyalty: Five-Star Resort and City Hotels Example
Authors: Bülent Demirağ , Yakup Durmaz
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.542994
CITED 8 FAVORITE 0 TOTAL DOWNLOAD COUNT 2056

8

0

2056

MARKA ÖZGÜNLÜĞÜNÜN MARKA SADAKATİ ÜZERİNDEKİ ETKİLERİ: CEP TELEFONU MARKALARI ÜZERİNE BİR ARAŞTIRMA
Authors: Yakup Durmaz , Kazım Dağ
Published: 2018 , Journal of Academic Researches and Studies
DOI: 10.20990/kilisiibfakademik.406708
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 2347

6

2

2347

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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