The Factors Affecting Willingness to Consume Functional Foods in Mersin Province

Binnur Çetin; Emine İkikat Tümer

doi:10.18016/ksutarimdoga.vi.780845

TR EN

Mersin İlinde Fonksiyonel Gıda Satın Alma İstekliliğini Etkileyen Faktörler

Öz

Gelişmiş ve gelişmekte olan ülkelerde uzun ve sağlıklı yaşam sürme, sağlık masraflarını azaltma, hastalanma riskini azaltma, sağlığı koruma ve sürdürülebilirliğini sağlama gibi etkenler tüketicilerin fonksiyonel gıdalara olan talebini artırmıştır. Bu çalışmanın amacı tüketicilerin fonksiyonel gıdaları tüketim istekliliğinde etkili olan sosyo-ekonomik ve gıda tüketimi ile ilgili faktörlerin belirlenmesidir. Bu amaçla 2017 yılında Mersin ilinde 384 tüketici ile anket yapılmış ve elde edilen verilerle çalışmanın amacına yönelik olarak Binomial Probit analizi yapılmıştır. Analiz sonucunda tüketicilerin fonksiyonel gıda tüketim isteği ile eğitim, gelir, sağlık sektöründe çalışma, fonksiyonel gıda tüketme ve ambalaj üzerindeki besin öğelerine dikkat etme durumu arasında pozitif yönlü, ailedeki birey sayısı arasında negatif yönlü ilişki tespit edilmiştir. Çalışmanın sonuçları tüketicilerin eğitim ve gelir seviyesinin artması ile birlikte fonksiyonel gıda hakkında bilgi sahibi olmasının bu ürünlere karşı tüketim istekliliğini arttığını göstermektedir.

Anahtar Kelimeler

The Factors Affecting Willingness to Consume Functional Foods in Mersin Province

Abstract

To have a healthy life and live long; to reduce health cost, risk of illness and to obtain health protection, sustainability and increasing consumer awareness have increased consumer demand for functional food in developing and developed countries. The objective of this study was to determine socio-economic factors and food consumption affecting consumers' willingness to consume functional foods in Mersin Province. For this purpose, a survey was conducted with 384 consumers in 2017 and obtained data was analyzed by using Binomial Probit model. Results show that there was a positive relationship between consumers' willingness to consume functional food and education, income, working in the health sector and paying attention to nutrition information on package. In fact, increasing the level of education and income of the consumers and having knowledge about functional foods increase the willing of consuming these products.

Keywords

References

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Details

Primary Language

English

Subjects

Agricultural, Veterinary and Food Sciences

Journal Section

Research Article

Authors

Binnur Çetin
0000-0003-0777-3543
Türkiye

Emine İkikat Tümer ^*
0000-0001-6336-3026
Türkiye

Publication Date

August 31, 2021

Submission Date

August 14, 2020

Acceptance Date

October 21, 2020

Published in Issue

Year 2021 Volume: 24 Number: 4

DOI

https://doi.org/10.18016/ksutarimdoga.vi.780845

IZ

https://izlik.org/JA34MX37EK

Cite

RIS / Bibtex

APA

Çetin, B., & İkikat Tümer, E. (2021). The Factors Affecting Willingness to Consume Functional Foods in Mersin Province. Kahramanmaraş Sütçü İmam Üniversitesi Tarım Ve Doğa Dergisi, 24(4), 871-877. https://doi.org/10.18016/ksutarimdoga.vi.780845

The Factors Affecting Willingness to Consume Functional Foods in Mersin Province

Mersin İlinde Fonksiyonel Gıda Satın Alma İstekliliğini Etkileyen Faktörler

Öz

Anahtar Kelimeler

The Factors Affecting Willingness to Consume Functional Foods in Mersin Province

Abstract

Keywords

References

Details

Primary Language

Subjects

Journal Section

Authors

Publication Date

Submission Date

Acceptance Date

Published in Issue

DOI

IZ

Cite

Cited By

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