Year 2021, Volume 24 , Issue 4, Pages 871 - 877 2021-08-31

The Factors Affecting Willingness to Consume Functional Foods in Mersin Province
Mersin İlinde Fonksiyonel Gıda Satın Alma İstekliliğini Etkileyen Faktörler

Binnur ÇETİN [1] , Emine İKİKAT TÜMER [2]


To have a healthy life and live long; to reduce health cost, risk of illness and to obtain health protection, sustainability and increasing consumer awareness have increased consumer demand for functional food in developing and developed countries. The objective of this study was to determine socio-economic factors and food consumption affecting consumers' willingness to consume functional foods in Mersin Province. For this purpose, a survey was conducted with 384 consumers in 2017 and obtained data was analyzed by using Binomial Probit model. Results show that there was a positive relationship between consumers' willingness to consume functional food and education, income, working in the health sector and paying attention to nutrition information on package. In fact, increasing the level of education and income of the consumers and having knowledge about functional foods increase the willing of consuming these products.
Gelişmiş ve gelişmekte olan ülkelerde uzun ve sağlıklı yaşam sürme, sağlık masraflarını azaltma, hastalanma riskini azaltma, sağlığı koruma ve sürdürülebilirliğini sağlama gibi etkenler tüketicilerin fonksiyonel gıdalara olan talebini artırmıştır. Bu çalışmanın amacı tüketicilerin fonksiyonel gıdaları tüketim istekliliğinde etkili olan sosyo-ekonomik ve gıda tüketimi ile ilgili faktörlerin belirlenmesidir. Bu amaçla 2017 yılında Mersin ilinde 384 tüketici ile anket yapılmış ve elde edilen verilerle çalışmanın amacına yönelik olarak Binomial Probit analizi yapılmıştır. Analiz sonucunda tüketicilerin fonksiyonel gıda tüketim isteği ile eğitim, gelir, sağlık sektöründe çalışma, fonksiyonel gıda tüketme ve ambalaj üzerindeki besin öğelerine dikkat etme durumu arasında pozitif yönlü, ailedeki birey sayısı arasında negatif yönlü ilişki tespit edilmiştir. Çalışmanın sonuçları tüketicilerin eğitim ve gelir seviyesinin artması ile birlikte fonksiyonel gıda hakkında bilgi sahibi olmasının bu ürünlere karşı tüketim istekliliğini arttığını göstermektedir.
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Primary Language en
Subjects Agriculture
Journal Section RESEARCH ARTICLE
Authors

Orcid: 0000-0003-0777-3543
Author: Binnur ÇETİN
Institution: KAHRAMANMARAŞ SÜTÇÜ İMAM ÜNİVERSİTESİ, ZİRAAT FAKÜLTESİ, TARIM EKONOMİSİ BÖLÜMÜ
Country: Turkey


Orcid: 0000-0001-6336-3026
Author: Emine İKİKAT TÜMER (Primary Author)
Institution: KAHRAMANMARAŞ SÜTÇÜ İMAM ÜNİVERSİTESİ
Country: Turkey


Dates

Application Date : August 14, 2020
Acceptance Date : October 21, 2020
Publication Date : August 31, 2021

APA Çetin, B , İkikat Tümer, E . (2021). The Factors Affecting Willingness to Consume Functional Foods in Mersin Province . Kahramanmaraş Sütçü İmam Üniversitesi Tarım ve Doğa Dergisi , 24 (4) , 871-877 . DOI: 10.18016/ksutarimdoga.vi.780845