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Seçili OECD Ülkelerinde Çevreci Tüketici Davranışı Bağlamında Bir Değerlendirme: Eko-Etiketli Ürünler

Year 2025, Volume: 28 Issue: 5, 1344 - 1353

Ayten Nahide Korkmaz , Mustafa Özyeşil

https://doi.org/10.18016/ksutarimdoga.vi.1572025

Abstract

Doğadaki değişim, nüfusun hızlı ve büyük artışı ile birlikte insanoğlu yeryüzünde var olabilmek için yeni yollar bulmayı düşünmek zorunda kalmıştır. Çünkü doğal kaynakların kıtlaşması ve bu kaynaklara özellikle gıda için duyulan ihtiyaç, insan yaşamının devamlılığı için önemli olan doğal kaynakların ve çevresel dengenin korunmasını gerekli kılmaktadır. Böylelikle gelecek nesillerin tüketim seviyelerini koruyarak daha iyi bir yaşam elde edileceği düşünülmektedir. Bu durumda eko-etiketli ürünler sürdürülebilir satın alma için yaratıcı fikirlerden biri olarak karşımıza çıkmaktadır. Eko-etiketli ürünlerin yeşil tüketim eğilimlerine, çevresel ve sürdürülebilir katkıları teşvik etme yeteneğine sahip olduğu düşünülmektedir ve bu durum da üreticilere çevresel performans hakkında fikir vermektir. Bu çalışma, “eko-etiket” terimi sürdürülebilir tüketici davranışı kavramı içinde tanımlanmaya çalışılmış, seçilen OECD ülkeleri, Yunanistan, Portekiz, Türkiye ve Almanya'daki üreticilerin eko-etiketlenebilir tüketimleri analiz etmeyi amaçlamıştır. Çalışma,2010-2024 yıllarını kapsamaktadır. Panel veri analizi kullanılarak eko-etiketli ürün fiyatları bağımsız değişken, GSYİH ise bağımlı değişken olarak alınmıştır. Bu amaç doğrultusunda 2010-2024 yılları arasındaki yeşil tüketim kalıpları incelenmiştir. Çalışmamızda panel veri analizi kullanılarak OECD ülkelerinin ekolojik tüketimini içeren geniş bir veri seti kullanılmıştır. Bu çalışmanın bulgularının, ekonomik büyümeyi artırmak için sürdürülebilir ekolojik yöntemler hakkında yeni fikirler üzerinde düşünmek için araştırmacılara rehberlik edeceği düşünülmektedir. Ayrıca yeşil ürünlerin sürdürülebilir ekonomiye olan katkısının önemine vurgu yapan bu çalışma ile literatürün bu alandaki boşluğu dolduracağına inanılmaktadır.

Keywords

Eko-etiketli ürünler Sürdürülebilirlik Yeşil tüketim Doğal kaynaklar OECD ülkeleri

References

  • Ateş, H. (2021). Understanding students’ and science educators’ eco-labeled food purchase behaviors: Extension of the theory of planned behavior with self-identity, personal norm, willingness to pay, and eco-label knowledge. Ecology of Food and Nutrition, 60 (4), 454-472. https://doi.org/10.1080/03670244.2020.1865339
  • Bozoğlu, M., Başer, U., Kilic Topuz, B., & Alhas Eroglu, N. (2019). An overview of hazelnut markets and policy in Turkey.KSU Journal of Agriculture And Nature, 22(5),733-743. https://doi.org/10.18016/ksutarimdoga.v22i45606.532645
  • Chen, X., Alfnes, F., & Rickertsen, K. (2015).Consumer preferences, ecolabels, and effects of negative environmental information. 18(3), 327-336. https://mospace.umsystem.edu/xmlui/handle/10355/48148
  • Cordella, M., Alfieri, F., Sanfelix, J., Donatello, S., Kaps, R., & Wolf, O. (2020). Improving material efficiency in the life cycle of products: a review of EU Ecolabel criteria. The International Journal of Life Cycle Assessment, 25, 921-935. https://doi.org/10.1007/s11367-019-01608-8
  • Dangelico, R. M., & Vocalelli, D. (2017). "Green Marketing: An Analysis of Definitions, Strategy Steps, and Tools Through a Systematic Review of the Literature." Journal of Cleaner Production, 165, 1263-1279. https://doi.org/10.1016/j.jclepro.2017.07.184
  • Ferrero, V. J., Shankar Raman, A., DuPont, B., & Haapala, K. R. (2017, August). Understanding the Sustainability of Eco-Labeled Products When Compared to Conventional Alternatives. In International Design Engineering Technical Conferences and Computers and Information in Engineering Conference (Vol. 58165, p. V004T05A045). American Society of Mechanical Engineers https://doi.org/10.1115/DETC2017-68339
  • Gao, Z., Li, C., Bai, J., & Fu, J. (2020). Chinese consumer quality perception and preference of sustainable milk. China Economic Review, 59, 100939. https://doi.org/10.1016/j.chieco.2016.05.004
  • Grankvist, G., Dahlstrand, U., & Biel, A. (2004). "The Impact of Environmental Labelling on Consumer Preference: Negative vs. Positive Labels." Journal of Consumer Policy, 27 (2), 213-230. https://doi.org/10.1023/B: COPO.0000018626.54721.1c
  • Greene, W. H. (2012). Econometric analysis (7th ed.). Pearson Education Limited.
  • Grunert, K. G., Hieke, S., & Wills, J. (2014). Sustainability Labels on Food Products: Consumer Motivation, Understanding and Use. Food Policy, 44, 177-189. https://doi.org/10.1016/j.foodpol.2013.12.001
  • Hausman, J. A. (1978). Specification tests in econometrics. Econometrica: Journal of the Econometric Society, 46(6), 1251-1271. https://doi.org/10.2307/1913827
  • Kim, B. T., & Lee, M. K. (2018). Consumer preference for eco-labeled seafood in Korea. Sustainability, 10(9), 3276. https://doi.org/10.3390/su10093276
  • Levin, A., Lin, C. F., & Chu, C. S. (2002). Unit root tests in panel data: asymptotic and finite-sample properties. Journal of econometrics, 108(1), 1-24. https://doi.org/10.1016/S0304-4076(01)00098-7
  • Newey, W. K., & West, K. D. (1987). A simple, positive semi-definite, heteroscedasticity and autocorrelation consistent covariance matrix.55, 1-12. Econometrica: Journal of the Econometric Society, https://www.nber.org/system/files/working_papers/t0055/t0055.pdf
  • Pedroni, P. (1999). Critical values for co-integration tests in heterogeneous panels with multiple regressors. Oxford Bulletin of Economics and statistics, 61, 653-670. https://doi.org/10.1111/1468-0084.0610s1653
  • Perju-Mitran, A., Budacia, A. E., Budacia, L. C. G., & Busuioc, M. F. (2022). A conceptual model of consumer intention to continue buying eco-labeled products. Amfiteatru Economic, 24(60), 546-565. https://www.ceeol.com/search/article-detail?id=1038606
  • Rahbar, E., & Wahid, N. A. (2011).Investigation of Green Marketing Tools’ Effect on Consumers' Purchase Behavior."Business Strategy Series, 12(2), 73-83. https://doi.org/10.1108/17515631111114877
  • Rex, E., & Baumann, H. (2007). Beyond Ecolabels: What Green Marketing Can Learn from Conventional Marketing.Journal of Cleaner Production, 15(6), 567-576. https://doi.org/10.1016/j.jclepro.2006.05.013
  • Schumacher, I. (2010). Ecolabeling, consumers' preferences and taxation. Ecological Economics, 69(11), 2202-2212.
  • Searcy, C., & Elkhawas, D. (2012). "Corporate Sustainability Ratings: An Investigation into How Corporations Use the Dow Jones Sustainability Index." Journal of Business Ethics, 105(1), 69-83. https://doi.org/10.1007/s10551-011-0952-y
  • Song, L., Lim, Y., Chang, P., Guo, Y., Zhang, M., Wang, X., ... & Cai, H. (2019). Ecolabel's role in informing sustainable consumption: A naturalistic decision making study using eye tracking glasses. Journal of cleaner production, 218, 685-695. https://www.ceeol.com/search/article-detail?id=1038606
  • Steg, L., & Vlek, C. (2009). "Encouraging Pro-Environmental Behaviour: An Integrative Review and Research Agenda." Journal of Environmental Psychology, 29(3), 309-317. https://doi.org/10.1016/j.jenvp.2008.10.004
  • Stern, P. C. (2000). Toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56(3), 407-424. https://doi.org/10.1111/0022-4537.00175
  • Sun, Y., Luo, B., Wang, S., & Fang, W. (2021). What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products?. Business Strategy and the Environment, 30(1), 694-704. https://doi.org/10.1002/bse.2648
  • Taufique, K. M. R., Vocino, A., & Polonsky, M. J. (2019). The Influence of Eco-Label Knowledge and Trust on Consumer Decision-Making in an Emerging Market Context. Journal of Strategic Marketing, 27(4), 292-306. https://doi.org/10.1080/0965254X.2018.1447985
  • Temea, A., Comoglio, C., Botta, S., Nedeff, V., Panainte-Lehăduş, M., Danu, M., & Barsan, N. (2016). Developing a Green Register of Eco-labeled Products in Romania. Environmental Engineering & Management Journal (EEMJ), 15(8).1-15https://openurl.ebsco.com/EPDB%3Agcd%3A10%3A26003146/ detailv2?sid= ebsco%3 Aplink%3Ascholar&id=ebsco%3Agcd%3A119260399&crl=c&link_origin=scholar.google.com
  • Testa, F., Iraldo, F., Vaccari, A., & Ferrari, E. (2015). Why Eco-Labels Can Be Effective Marketing Tools: Evidence from a Study on Italian Consumers. Business Strategy and the Environment, 24(4), 252-265. https://doi.org/10.1002/bse.1821.
  • Thøgersen, J., Haugaard, P., & Olesen, A. (2010). Consumer responses to ecolabels. European Journal of Marketing, 44 1-12, 1787-1810. https://www.emerald.com/insight/content/doi/10.1108/ 03090561011079882/ full/html
  • Vitale, S., Giosuè, C., Biondo, F., Bono, G. B. G., Sprovieri, M., & Attanasio, M. (2017). Are people willing to pay for eco-labeled wild seafood? An overview. European Journal of Sustainable Development, 6(3), 20-20. https://doi.org/10.14207/ejsd.2017.v6n3p20
  • Wei, X., Chen, X., Gao, Z., Jensen, K. L., Yu, T. H., & DeLong, K. L. (2020). The Reference Price Effect on Willingness-to-Pay Estimates: Evidence from Eco-labeled Food Products. Research Agricultural and Applied Economics. http://ageconsearch.umn.edu/ (Accessed at:18.07.2025)
  • Wooldridge, J. M. (2010). Econometric analysis of cross section and panel data (Vol. 1). MIT press. https://scholar.google.com/scholar? hl=tr&as_sdt=0%2C5&q=Wooldridge%2C+J.+M.+%282010%29.+Econometric+analysis+of+cross+section+a nd+panel+data+%28Vol.+1%29.+MIT+press.&btnG=(AlınmaTarihi:18.07.2025).
  • Yuan, R., Jin, S., Zhou, L., Chien, H., & Wu, W. (2024). Promoting eco‐labeled food consumption in China: The role of information. Agribusiness.41(2), 401-423. https://doi.org/10.1002/agr.21896.

An Evaluation in the Context of Environmental Consumer Behavior in Selected OECD Countries: Eco-Labeled Products

Year 2025, Volume: 28 Issue: 5, 1344 - 1353

Ayten Nahide Korkmaz , Mustafa Özyeşil

https://doi.org/10.18016/ksutarimdoga.vi.1572025

Abstract

With the change in nature and the rapid and large increase in population, human beings have had to think about finding new ways to be alive on earth. Because of the scarcity of natural resources and the need for these resources, especially for food, make it necessary to protect natural resources and environmental balance, which are important for the continuity of human life. In this way, it is thought that a better life will be achieved by maintaining the consumption levels of future generations. In this case, eco-labeled products seem to be one of the creative ideas for sustainable purchasing. Eco-labeled products are thought to have the ability to encourage green consumption trends, environmental and sustainable contributions, and this is to give manufacturers insight into environmental performance. This study aims to define the term “eco-label” within the concept of sustainable consumer behavior and aims to analyze the eco-labelable consumption of producers in selected OECD countries, Greece, Portugal, Turkey, and Germany. The study covers the years 2010-2024. Using panel data analysis, eco-labeled product prices are taken as the independent variable and GDP as the dependent variable. For this purpose, green consumption patterns between 2010-2024 are analyzed. Our study uses a large dataset of ecological consumption of OECD countries using panel data analysis. The findings of this study are expected to guide researchers to think about new ideas on sustainable ecological methods to boost economic growth. In addition, this study emphasizes the importance of the contribution of green products to the sustainable economy and is believed to fill the gap in the literature in this field.

Keywords

Ecolabel products Sustainability Green consumption OECD countries Natural resources

References

  • Ateş, H. (2021). Understanding students’ and science educators’ eco-labeled food purchase behaviors: Extension of the theory of planned behavior with self-identity, personal norm, willingness to pay, and eco-label knowledge. Ecology of Food and Nutrition, 60 (4), 454-472. https://doi.org/10.1080/03670244.2020.1865339
  • Bozoğlu, M., Başer, U., Kilic Topuz, B., & Alhas Eroglu, N. (2019). An overview of hazelnut markets and policy in Turkey.KSU Journal of Agriculture And Nature, 22(5),733-743. https://doi.org/10.18016/ksutarimdoga.v22i45606.532645
  • Chen, X., Alfnes, F., & Rickertsen, K. (2015).Consumer preferences, ecolabels, and effects of negative environmental information. 18(3), 327-336. https://mospace.umsystem.edu/xmlui/handle/10355/48148
  • Cordella, M., Alfieri, F., Sanfelix, J., Donatello, S., Kaps, R., & Wolf, O. (2020). Improving material efficiency in the life cycle of products: a review of EU Ecolabel criteria. The International Journal of Life Cycle Assessment, 25, 921-935. https://doi.org/10.1007/s11367-019-01608-8
  • Dangelico, R. M., & Vocalelli, D. (2017). "Green Marketing: An Analysis of Definitions, Strategy Steps, and Tools Through a Systematic Review of the Literature." Journal of Cleaner Production, 165, 1263-1279. https://doi.org/10.1016/j.jclepro.2017.07.184
  • Ferrero, V. J., Shankar Raman, A., DuPont, B., & Haapala, K. R. (2017, August). Understanding the Sustainability of Eco-Labeled Products When Compared to Conventional Alternatives. In International Design Engineering Technical Conferences and Computers and Information in Engineering Conference (Vol. 58165, p. V004T05A045). American Society of Mechanical Engineers https://doi.org/10.1115/DETC2017-68339
  • Gao, Z., Li, C., Bai, J., & Fu, J. (2020). Chinese consumer quality perception and preference of sustainable milk. China Economic Review, 59, 100939. https://doi.org/10.1016/j.chieco.2016.05.004
  • Grankvist, G., Dahlstrand, U., & Biel, A. (2004). "The Impact of Environmental Labelling on Consumer Preference: Negative vs. Positive Labels." Journal of Consumer Policy, 27 (2), 213-230. https://doi.org/10.1023/B: COPO.0000018626.54721.1c
  • Greene, W. H. (2012). Econometric analysis (7th ed.). Pearson Education Limited.
  • Grunert, K. G., Hieke, S., & Wills, J. (2014). Sustainability Labels on Food Products: Consumer Motivation, Understanding and Use. Food Policy, 44, 177-189. https://doi.org/10.1016/j.foodpol.2013.12.001
  • Hausman, J. A. (1978). Specification tests in econometrics. Econometrica: Journal of the Econometric Society, 46(6), 1251-1271. https://doi.org/10.2307/1913827
  • Kim, B. T., & Lee, M. K. (2018). Consumer preference for eco-labeled seafood in Korea. Sustainability, 10(9), 3276. https://doi.org/10.3390/su10093276
  • Levin, A., Lin, C. F., & Chu, C. S. (2002). Unit root tests in panel data: asymptotic and finite-sample properties. Journal of econometrics, 108(1), 1-24. https://doi.org/10.1016/S0304-4076(01)00098-7
  • Newey, W. K., & West, K. D. (1987). A simple, positive semi-definite, heteroscedasticity and autocorrelation consistent covariance matrix.55, 1-12. Econometrica: Journal of the Econometric Society, https://www.nber.org/system/files/working_papers/t0055/t0055.pdf
  • Pedroni, P. (1999). Critical values for co-integration tests in heterogeneous panels with multiple regressors. Oxford Bulletin of Economics and statistics, 61, 653-670. https://doi.org/10.1111/1468-0084.0610s1653
  • Perju-Mitran, A., Budacia, A. E., Budacia, L. C. G., & Busuioc, M. F. (2022). A conceptual model of consumer intention to continue buying eco-labeled products. Amfiteatru Economic, 24(60), 546-565. https://www.ceeol.com/search/article-detail?id=1038606
  • Rahbar, E., & Wahid, N. A. (2011).Investigation of Green Marketing Tools’ Effect on Consumers' Purchase Behavior."Business Strategy Series, 12(2), 73-83. https://doi.org/10.1108/17515631111114877
  • Rex, E., & Baumann, H. (2007). Beyond Ecolabels: What Green Marketing Can Learn from Conventional Marketing.Journal of Cleaner Production, 15(6), 567-576. https://doi.org/10.1016/j.jclepro.2006.05.013
  • Schumacher, I. (2010). Ecolabeling, consumers' preferences and taxation. Ecological Economics, 69(11), 2202-2212.
  • Searcy, C., & Elkhawas, D. (2012). "Corporate Sustainability Ratings: An Investigation into How Corporations Use the Dow Jones Sustainability Index." Journal of Business Ethics, 105(1), 69-83. https://doi.org/10.1007/s10551-011-0952-y
  • Song, L., Lim, Y., Chang, P., Guo, Y., Zhang, M., Wang, X., ... & Cai, H. (2019). Ecolabel's role in informing sustainable consumption: A naturalistic decision making study using eye tracking glasses. Journal of cleaner production, 218, 685-695. https://www.ceeol.com/search/article-detail?id=1038606
  • Steg, L., & Vlek, C. (2009). "Encouraging Pro-Environmental Behaviour: An Integrative Review and Research Agenda." Journal of Environmental Psychology, 29(3), 309-317. https://doi.org/10.1016/j.jenvp.2008.10.004
  • Stern, P. C. (2000). Toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56(3), 407-424. https://doi.org/10.1111/0022-4537.00175
  • Sun, Y., Luo, B., Wang, S., & Fang, W. (2021). What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products?. Business Strategy and the Environment, 30(1), 694-704. https://doi.org/10.1002/bse.2648
  • Taufique, K. M. R., Vocino, A., & Polonsky, M. J. (2019). The Influence of Eco-Label Knowledge and Trust on Consumer Decision-Making in an Emerging Market Context. Journal of Strategic Marketing, 27(4), 292-306. https://doi.org/10.1080/0965254X.2018.1447985
  • Temea, A., Comoglio, C., Botta, S., Nedeff, V., Panainte-Lehăduş, M., Danu, M., & Barsan, N. (2016). Developing a Green Register of Eco-labeled Products in Romania. Environmental Engineering & Management Journal (EEMJ), 15(8).1-15https://openurl.ebsco.com/EPDB%3Agcd%3A10%3A26003146/ detailv2?sid= ebsco%3 Aplink%3Ascholar&id=ebsco%3Agcd%3A119260399&crl=c&link_origin=scholar.google.com
  • Testa, F., Iraldo, F., Vaccari, A., & Ferrari, E. (2015). Why Eco-Labels Can Be Effective Marketing Tools: Evidence from a Study on Italian Consumers. Business Strategy and the Environment, 24(4), 252-265. https://doi.org/10.1002/bse.1821.
  • Thøgersen, J., Haugaard, P., & Olesen, A. (2010). Consumer responses to ecolabels. European Journal of Marketing, 44 1-12, 1787-1810. https://www.emerald.com/insight/content/doi/10.1108/ 03090561011079882/ full/html
  • Vitale, S., Giosuè, C., Biondo, F., Bono, G. B. G., Sprovieri, M., & Attanasio, M. (2017). Are people willing to pay for eco-labeled wild seafood? An overview. European Journal of Sustainable Development, 6(3), 20-20. https://doi.org/10.14207/ejsd.2017.v6n3p20
  • Wei, X., Chen, X., Gao, Z., Jensen, K. L., Yu, T. H., & DeLong, K. L. (2020). The Reference Price Effect on Willingness-to-Pay Estimates: Evidence from Eco-labeled Food Products. Research Agricultural and Applied Economics. http://ageconsearch.umn.edu/ (Accessed at:18.07.2025)
  • Wooldridge, J. M. (2010). Econometric analysis of cross section and panel data (Vol. 1). MIT press. https://scholar.google.com/scholar? hl=tr&as_sdt=0%2C5&q=Wooldridge%2C+J.+M.+%282010%29.+Econometric+analysis+of+cross+section+a nd+panel+data+%28Vol.+1%29.+MIT+press.&btnG=(AlınmaTarihi:18.07.2025).
  • Yuan, R., Jin, S., Zhou, L., Chien, H., & Wu, W. (2024). Promoting eco‐labeled food consumption in China: The role of information. Agribusiness.41(2), 401-423. https://doi.org/10.1002/agr.21896.
There are 32 citations in total.

Details

Primary Language Turkish
Subjects Sustainable Agricultural Development
Journal Section RESEARCH ARTICLE
Authors

Ayten Nahide Korkmaz 0000-0001-9932-7983

Mustafa Özyeşil 0000-0002-4442-7087

Early Pub Date July 27, 2025
Publication Date
Submission Date October 22, 2024
Acceptance Date June 19, 2025
Published in Issue Year 2025Volume: 28 Issue: 5

Cite

APA Korkmaz, A. N., & Özyeşil, M. (2025). Seçili OECD Ülkelerinde Çevreci Tüketici Davranışı Bağlamında Bir Değerlendirme: Eko-Etiketli Ürünler. Kahramanmaraş Sütçü İmam Üniversitesi Tarım Ve Doğa Dergisi, 28(5), 1344-1353. https://doi.org/10.18016/ksutarimdoga.vi.1572025
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