Maraş Biberi Üretim Memnuniyetinin Yapısal Eşitlik Modeli ile Belirlenmesi

In recent years, the increase of Maras Pepper cultivation area indicates that there is a trend towards this product by the producers. Maraş Pepper, which has significant contribution to the agricultural sector and the industry based on agriculture, has a very high labor force in production and marketing, and the agricultural employment contribution in the region and country is high. Determination of reasons for preferring Maraş Pepper is one of the most important issues. The main purpose of this study is to determine the levels of satisfaction from production by determining the factors that are effective in Maraş Pepper production. The main material of the study; in order to represent the production of Maras Pepper in Turkey; constitutes of data obtained from face-to-face surveys with 156 Maraş Pepper producers in Gaziantep, Kahramanmaraş and Kilis provinces. Descriptive statistics, confirmatory factor analysis and path analysis were used for the obtained data analyses. According to the result of Structural Equation Model economic factors, production forecast and marketing factors were found to be directly influential on Maraş Pepper production satisfaction. It was determined that a unit increase in the economic factors latent variable would increase Maraş Pepper production satisfaction by 0.64, a unit increase in the personal factors latent variable would increase Maraş Pepper production by 0.32 and a unit increase in the marketing factors latent variable would increase Maraş Pepper production by 0.20.