Türkiye’nin Samsun Ilindeki Suriyeli ve Iraklı Sığınmacıların Gıda Satın Alma Noktalarını Etkileyen Faktörler
Öz
Bu çalışmanın amacı, Türkiye'nin Samsun ilinin kentsel ilçelerindeki Suriyeli ve Iraklı mültecilerin gıda alım noktalarını etkileyen faktörlerin araştırılmasıdır. Çalışmanın birincil verileri, 252 Suriyeli ve Iraklı mülteci hane halkı temsilcisinden anket yoluyla toplanmıştır. Araştırmanın amacına yönelik olarak faktör analizi (FA) tekniği, betimsel analiz, Kişi korelasyonu (r), t-testi ve ANOVA testleri kullanılmıştır. Araştırma sonuçları, mültecilerin taze sebze ve meyve için yerel pazarları, et ve süt ürünleri için süpermarketleri ve tahıl ürünleri için bakkalları tercih ettiğini göstermektedir. Mültecilerin mağaza seçiminde ürünün fiyatı ve hijyen koşulları kriterlerinin etkisi bulunmaktadır. Ancak; sosyo-demografik değişkenlerden uyruk, cinsiyet, medeni durum, yaş ve semt, ekonomik değişkenden çalışan sayısı ve gelir düzeyi ile davranış değişkenlerinden ödeme yöntemi mültecilerin az iki yiyecek kategorisindeki mağaza tercihlerini etkilemektedir. Bununla birlikte, mültecilerin mağaza tercihlerini mağaza ve tüketici özellikleri ile gıda kategorilerinden de etkilenmiştir.
Anahtar Kelimeler
Sığınmacılar Tüketici Tercihleri Gıda Kategorileri Mağaza Seçimi Samsun
Kaynakça
- Akpinar MG, Ozkan B, Oral M A, Kizilay H 2009. Consumer Preferences for Fresh Fruit and Vegetables Supply Chain: Modern (Super-Hipermarket) Retailers. Mediterranean Agricultural Sciences, 22(2): 211-221.
- Anonymous 2019. Global Focus. Retrieved in January, 01, 2011 from https://reporting. unhcr.org/node/ 2544?y=2019#year
- Anonymous 2020. Retail Sales Indics, 2010- 2019. https://data.tuik.gov.tr/Bulten/Index?p=Retail-Sales-Indices-December-2020-37355
- Baltas G, Argouslidis PC 2007. Consumer Characteristics and Demand for Store Brands. International Journal of Retail and Distribution Management. 35(5): 328-341.
- Becker T, Benner E, Glitsch K 2000. Consumer Perception of Fresh Meat Quality in Germany. British Food Journal, 102(3): 246-266.
- Carpenter JM, Moore M 2006. Consumer Demographics, Store Attributes, And Retail Format Choice in The US Grocery Market. International Journal of Retail and Distribution Management, 34(6): 434-452.
- Chamhuri N, Batt PJ 2013. Segmentation of Malaysian Shoppers by Store Choice Behaviour in Their Purchase of Fresh Meat and Fresh Produce. Journal of Retailing and Consumer Services, 20(6): 516-528.
- Chamhuri N, Batt PJ 2013. Understanding the Relationship Between Perceived Quality Cues and Quality Attributes in The Purchase of Meat in Malaysia. Journal of International Food and Agribusiness Marketing, 25(3): 187-208.
- Dal B, Kizilaslan H 2018. Factors of Fresh Vegetable and Fruit Supply Point in The City Center of Tokat Province. J. Agric Nat. Kahramanmaras Sutcu Imam Univ, 21(Special Issue): 80-85.
- Durmaz Y, Celik M, Oruc R 2011. The Impact of Cultural Factors on The Consumer Buying Behaviors Examined Through an Empirical Study. International Journal of Business and Social Science, 2(5): 109-114.
- Erdogan C 2020. Turkey Retail Foods. (Accessed 01.06.2020). https://www.fas.usda.gov/databases/ global-agricultural-information-network-gain
- Fox EJ, Montgomery A L, Lodish LM 2004. Consumer Shopping and Spending Across Retail Formats. The Journal of Business, 77(2): 25-S60.
- Gehrt KC, Yan RN 2004. Situational, Consumer, And Retailer Factors Affecting Internet, Catalog, And Store Shopping. International Journal of Retail and Distribution Management, 32(1): 5-18.
- Hair JF, Black WC, Babin BJ, Anderson RE 2014. Multivariate Data Analysis: Pearson New International Edition, London
- Hoek AC, Pearson D, James SW, Lawrence MA, Friel S 2015. Healthy and Environmentally Sustainable Food Choices: Consumer Responses to Point-Of-Purchase Actions. Food Quality and Preference, 58: 94-106.
- Jere MG, Aderele BA, Jere A 2014. Exploring Factors That Influence Store Patronage Amongst Low-Income Consumers in Cape Town, South Africa. Mediterranean Journal of Social Sciences, 5(20): 152.
- Louviere JJ, Hensher DA, Swait JD 2000. Stated Choice Methods: Analysis and Applications. Cambridge University Press.
- Kumar A 2012. The Changing Buying Behaviour of Customers in Organized Retail Sector of Pune City. International Journal of Research in Social Sciences, 2(1): 247-263.
- Martinue P 1958. Social Glasses and Spending Behaviour. Journal of Marketing, 23(2): 121-130.
- Ohen SB, Umeze GE, Cobham ME 2014. Determinants of Market Participation by Cucumber Farmers in Odukpani Local Government Area, Cross River State, Nigeria. Journal of Economics and Sustainable Development, 5(2): 188-196.
- Prasad CJ, Reddy DR 2007. A Study on The Role of Demographic and Psychographic Dynamics in Food and Grocery Retailing. Vision, 11(4): 21-30.
- Tejada, J. J., Punzalan, J. R. B., 2012. On the misuse of Slovin’s formula. The Philippine Statistician, 61(1): 129-136.
- Terano R, Binti Yahya R, Mohamed Z, Bin Saimin S 2015. Factor Influencing Consumer Choice Between Modern and Traditional Retailers in Malaysia. International Journal of Social Science and Humanity, 5(6): 509.
- Theodoridis PK, Chatzipanagiotou KC 2009. Store Image Attributes and Customer Satisfaction Across Different Customer Profiles Within the Supermarket Sector in Greece. European Journal of Marketing, 43(5/6): 708-734.
- Uusitalo O 2001. Consumer Perceptions of Grocery Retail Formats and Brands. International Journal of Retail and Distribution Management, 29 (5): 214-225.
- Wel CAC, Hussin SR, Omar NA, Nor SM 2012. Important Determinant of Consumers’ Retail Selection Decision in Malaysia. World Review of Business Research, 2(2): 164-175.
Factors Influencing the Food Purchase Points of Syrian and Iraqi Refugees in Samsun Province, Turkey
Öz
The aim of this study was to investigate the factors influencing the food purchase points of Syrian and Iraqi refugees in the urban districts of Samsun province of Turkey. The primary data of the study were collected through a questionnaire from 252 household representatives of Syrian and Iraqi refugees. Factor analysis (FA) technique, descriptive analysis, Person’s correlation (r), t-test, and ANOVA tests were used to address the objective of the study. The result showed that the refugees chose the local markets for fresh vegetables and fruit, supermarkets for meat and dairy products, and markets for cereal products. The price of the product and hygiene conditions were influential factors in-store selection for the refugees. However, nationality, gender, marital status, age, and district among the socio-demographic variables, the number of workers and income level among the economic variable, and, payment method among the behavioral variables had influences on the store preferences of refugees for at least for two type food categories. Furthermore, the store choices of the refugees were also affected by store attributes, consumer characteristics, and food categories.
Anahtar Kelimeler
Refugees Consumer Preferences Food Categories Store Choice Samsun
Kaynakça
- Akpinar MG, Ozkan B, Oral M A, Kizilay H 2009. Consumer Preferences for Fresh Fruit and Vegetables Supply Chain: Modern (Super-Hipermarket) Retailers. Mediterranean Agricultural Sciences, 22(2): 211-221.
- Anonymous 2019. Global Focus. Retrieved in January, 01, 2011 from https://reporting. unhcr.org/node/ 2544?y=2019#year
- Anonymous 2020. Retail Sales Indics, 2010- 2019. https://data.tuik.gov.tr/Bulten/Index?p=Retail-Sales-Indices-December-2020-37355
- Baltas G, Argouslidis PC 2007. Consumer Characteristics and Demand for Store Brands. International Journal of Retail and Distribution Management. 35(5): 328-341.
- Becker T, Benner E, Glitsch K 2000. Consumer Perception of Fresh Meat Quality in Germany. British Food Journal, 102(3): 246-266.
- Carpenter JM, Moore M 2006. Consumer Demographics, Store Attributes, And Retail Format Choice in The US Grocery Market. International Journal of Retail and Distribution Management, 34(6): 434-452.
- Chamhuri N, Batt PJ 2013. Segmentation of Malaysian Shoppers by Store Choice Behaviour in Their Purchase of Fresh Meat and Fresh Produce. Journal of Retailing and Consumer Services, 20(6): 516-528.
- Chamhuri N, Batt PJ 2013. Understanding the Relationship Between Perceived Quality Cues and Quality Attributes in The Purchase of Meat in Malaysia. Journal of International Food and Agribusiness Marketing, 25(3): 187-208.
- Dal B, Kizilaslan H 2018. Factors of Fresh Vegetable and Fruit Supply Point in The City Center of Tokat Province. J. Agric Nat. Kahramanmaras Sutcu Imam Univ, 21(Special Issue): 80-85.
- Durmaz Y, Celik M, Oruc R 2011. The Impact of Cultural Factors on The Consumer Buying Behaviors Examined Through an Empirical Study. International Journal of Business and Social Science, 2(5): 109-114.
- Erdogan C 2020. Turkey Retail Foods. (Accessed 01.06.2020). https://www.fas.usda.gov/databases/ global-agricultural-information-network-gain
- Fox EJ, Montgomery A L, Lodish LM 2004. Consumer Shopping and Spending Across Retail Formats. The Journal of Business, 77(2): 25-S60.
- Gehrt KC, Yan RN 2004. Situational, Consumer, And Retailer Factors Affecting Internet, Catalog, And Store Shopping. International Journal of Retail and Distribution Management, 32(1): 5-18.
- Hair JF, Black WC, Babin BJ, Anderson RE 2014. Multivariate Data Analysis: Pearson New International Edition, London
- Hoek AC, Pearson D, James SW, Lawrence MA, Friel S 2015. Healthy and Environmentally Sustainable Food Choices: Consumer Responses to Point-Of-Purchase Actions. Food Quality and Preference, 58: 94-106.
- Jere MG, Aderele BA, Jere A 2014. Exploring Factors That Influence Store Patronage Amongst Low-Income Consumers in Cape Town, South Africa. Mediterranean Journal of Social Sciences, 5(20): 152.
- Louviere JJ, Hensher DA, Swait JD 2000. Stated Choice Methods: Analysis and Applications. Cambridge University Press.
- Kumar A 2012. The Changing Buying Behaviour of Customers in Organized Retail Sector of Pune City. International Journal of Research in Social Sciences, 2(1): 247-263.
- Martinue P 1958. Social Glasses and Spending Behaviour. Journal of Marketing, 23(2): 121-130.
- Ohen SB, Umeze GE, Cobham ME 2014. Determinants of Market Participation by Cucumber Farmers in Odukpani Local Government Area, Cross River State, Nigeria. Journal of Economics and Sustainable Development, 5(2): 188-196.
- Prasad CJ, Reddy DR 2007. A Study on The Role of Demographic and Psychographic Dynamics in Food and Grocery Retailing. Vision, 11(4): 21-30.
- Tejada, J. J., Punzalan, J. R. B., 2012. On the misuse of Slovin’s formula. The Philippine Statistician, 61(1): 129-136.
- Terano R, Binti Yahya R, Mohamed Z, Bin Saimin S 2015. Factor Influencing Consumer Choice Between Modern and Traditional Retailers in Malaysia. International Journal of Social Science and Humanity, 5(6): 509.
- Theodoridis PK, Chatzipanagiotou KC 2009. Store Image Attributes and Customer Satisfaction Across Different Customer Profiles Within the Supermarket Sector in Greece. European Journal of Marketing, 43(5/6): 708-734.
- Uusitalo O 2001. Consumer Perceptions of Grocery Retail Formats and Brands. International Journal of Retail and Distribution Management, 29 (5): 214-225.
- Wel CAC, Hussin SR, Omar NA, Nor SM 2012. Important Determinant of Consumers’ Retail Selection Decision in Malaysia. World Review of Business Research, 2(2): 164-175.
Ayrıntılar
| Birincil Dil | İngilizce |
|---|---|
| Konular | Ziraat, Veterinerlik ve Gıda Bilimleri |
| Bölüm | ARAŞTIRMA MAKALESİ (Research Article) |
| Yazarlar | |
| Yayımlanma Tarihi | 31 Ağustos 2022 |
| Gönderilme Tarihi | 19 Şubat 2021 |
| Kabul Tarihi | 20 Ağustos 2021 |
| Yayımlandığı Sayı | Yıl 2022Cilt: 25 Sayı: 4 |
2022-JIF = 0.500
2022-JCI = 0.170
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