Kahramanmaraş Sütçü İmam Üniversitesi Tarım ve Doğa Dergisi

Öz

In recent years, the
increase of Maras Pepper cultivation area indicates that there is a trend
towards this product by the producers. Maraş Pepper, which has significant
contribution to the agricultural sector and the industry based on agriculture,
has a very high labor force in production and marketing, and the agricultural
employment contribution in the region and country is high. Determination of
reasons for preferring Maraş Pepper is one of the most important issues. The
main purpose of this study is to determine the levels of satisfaction from
production by determining the factors that are effective in Maraş Pepper
production. The main material of the study; in order to represent the
production of Maras Pepper in Turkey; constitutes of data obtained from
face-to-face surveys with 156 Maraş Pepper producers in Gaziantep,
Kahramanmaraş and Kilis provinces. Descriptive statistics, confirmatory factor
analysis and path analysis were used for the obtained data analyses. According
to the result of Structural Equation Model economic factors, production
forecast and marketing factors were found to be directly influential on Maraş
Pepper production satisfaction. It was determined that a unit increase in the
economic factors latent variable would increase Maraş Pepper production
satisfaction by 0.64, a unit increase in the personal factors latent variable
would increase Maraş Pepper production by 0.32 and a unit increase in the
marketing factors latent variable would increase Maraş Pepper production by
0.20.