Investigating The Effect of Technological Features on Tractor Preference: Case of Konya Province

Zeki Bayramoğlu; Hasan Gökhan Doğan; Kemalettin Ağızan; Serhan Candemir

doi:10.18016/ksutarimdoga.vi.1627340

TR EN

Traktör Tercihine Teknolojik Özelliklerin Etkisinin Araştırılması: Konya İli Örneği

Öz

Traktörler, tarım sektöründe kullanılan mekanizasyon çeşitliliğinin en önemli bileşenidir. Sağladığı birçok avantaj nedeniyle üretici tarafından farklı fraksiyonlar tercih edilebilmektedir. Arazi türü, arazi büyüklüğü, üretim kalitesi ve toprak özelliklerine göre farklılık gösteren tercihler, traktör piyasalarının yakından incelenmesini gerekli kılmıştır. Traktör piyasaları araştırılırken söz konusu piyasanın beklentilerinin belirlenmesi oldukça önemlidir. Bu çalışmada, Konya ilindeki üreticilerin traktör seçiminde teknolojik özellik açısından tercihleri incelenmiştir. Oransal örnekleme yoluyla 340 üretici ile yapılan anket sonuçları, konjoint analizi kullanılarak değerlendirilmiştir. Analiz sonuçlarına göre, üreticiler tarafından en çok tercih edilen traktörlerin teknolojik özellikleri; güç aralığı 71-100 BG, çekiş özelliği 4WD, fiyat aralığı 1-2 Milyon TL (32.000-62.000$), otomasyon, hidrolik sistem, klima, ısıtma ve ses yalıtımıdır. Bu traktörler, kabin hacmi büyük, GPS ve haritalama sistemlerine sahip traktörler olduğu belirlenmiştir. Türkiye traktör pazarının organizasyonunun üretici beklentileri doğrultusunda planlanması ve bölgesel/yerel pazar segmentasyonunun üretici beklentileri doğrultusunda yapılması, traktör üreticileri ve tarımsal üretimde verimlilik açısından önemli görülmektedir.

Anahtar Kelimeler

Investigating The Effect of Technological Features on Tractor Preference: Case of Konya Province

Abstract

Tractors are the most important vehicle of the variety of mechanization used in the agricultural sector. Different fractions can be preferred by the manufacturer because of the many advantages it provide. Preferences that differ according to land type, land size, quality of production, and soil characteristics have necessitated a close examination of tractor markets. When researching tractor markets, it is very important to determine the expectations of the market in question. In this study, the preferences of manufacturers in Konya province in terms of technological features in choosing tractors were examined. The results of the survey conducted with 340 producers through proportional sampling were evaluated using conjoint analysis. According to the analysis results, the technological features of the tractors most preferred by the manufacturers are those with a power range of 71-100 HP, a traction feature of 4WD, price range 1-2 million TL (32,000-62,000$), automation, hydraulic system, air conditioning, heating, and sound insulation. It was determined that they were tractors with a large cabin volume and GPS and mapping systems. Planning the organization of the Turkish tractor market in line with producer expectations and regional/local market segmentation according to producer expectations is considered important for tractor manufacturers and efficiency in agricultural production.

Keywords

Ethical Statement

The ethics committee approval for this research was obtained from Malatya Turgut Özal University Social and Human Sciences Ethics Committee with the decision number 01 dated 28.03.2024.

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Details

Primary Language

English

Subjects

Agricultural Policy , Agricultural Economics (Other)

Journal Section

Research Article

Authors

Zeki Bayramoğlu
0000-0003-3258-3848
Türkiye

Hasan Gökhan Doğan ^*
0000-0002-5303-1770
Türkiye

Kemalettin Ağızan
0000-0002-2340-2614
Türkiye

Serhan Candemir
0000-0003-4248-7024
Türkiye

Early Pub Date

June 10, 2025

Publication Date

July 4, 2025

Submission Date

January 26, 2025

Acceptance Date

March 14, 2025

Published in Issue

Year 2025 Volume: 28 Number: 4

DOI

https://doi.org/10.18016/ksutarimdoga.vi.1627340

IZ

https://izlik.org/JA76HC32NE

Cite

RIS / Bibtex

APA

Bayramoğlu, Z., Doğan, H. G., Ağızan, K., & Candemir, S. (2025). Investigating The Effect of Technological Features on Tractor Preference: Case of Konya Province. Kahramanmaraş Sütçü İmam Üniversitesi Tarım Ve Doğa Dergisi, 28(4), 1122-1130. https://doi.org/10.18016/ksutarimdoga.vi.1627340

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