Analysis of Factors Affecting Local Fresh Fruit and Vegetable Consumption

Ramu Govındasamy; Zeki Bayramoğlu; Shahan Aziz; Ufuk Soysal; Isaac Vellangany

doi:10.18016/ksutarimdoga.vi.1736333

EN TR

Analysis of Factors Affecting Local Fresh Fruit and Vegetable Consumption

Abstract

This study examines the factors influencing household uptake of fresh fruit and vegetables in the context of local food, defined based on geographical and administrative boundaries. Fresh fruit and vegetables have different marketing channels and methods. Quality, trust and low cost are expected benefits of marketing fresh fruits and vegetables. These benefits can be achieved through accessibility. The local food marketing system is important to increase these benefits in fresh fruit and vegetables. The study is conducted in United State of America (New York, Delaware, New Jersey, North Carolina, Virginia, Maryland, Pennsylvania, District of Columbia). Leveraging 1,246 online surveys, this research delves into determinants of local food system utilization. Participants were culled from a 2,620-strong dataset spanning states, collected between March 7-15, 2021, proportionate to each state's population. Data were scrutinized via binary logistic regression. Results: Reveal that advanced age associates with higher local food system usage, while income: exhibits negligible impact. Evidently, local food systems democratically cater to diverse demographics, aiming to economize future marketing and enhance affordability, thereby explaining income's marginal role. This aligns with local food's social facet exemplified by "Pick Your Own," fostering positive local food system engagement. Conclusion: Interestingly, urban residents exhibit greater proclivity for local food consumption than rural counterparts, indicating urban influence. The study underscores the pivotal role of socio- demographic traits and consumption patterns in disseminating local food systems. To achieve agricultural sustainability and broaden local food adoption, comprehensive, multidisciplinary investigations are imperative.

Keywords

Yerel Taze Meyve ve Sebze Tüketimini Etkileyen Faktörlerin Analizi

Öz

Bu çalışma, coğrafi ve idari sınırlar temelinde tanımlanan yerel gıda bağlamında hane halkı taze meyve ve sebze kullanımını etkileyen faktörleri incelemektedir. Taze meyve ve sebzelerin farklı pazarlama kanalları ve yöntemleri vardır. Kalite, güven ve düşük maliyet, taze meyve ve sebzelerin pazarlanmasının beklenen faydalarıdır. Bu faydalar erişilebilirlik yoluyla elde edilebilir. Yerel gıda pazarlama sistemi, taze meyve ve sebzelerde bu faydaları artırmak için önemlidir. Amerika Birleşik Devletleri'nde (New York, Delaware, New Jersey, Kuzey Karolina, Virginia, Maryland, Pensilvanya, Columbia Bölgesi) yürütülmüştür. 1.246 çevrimiçi anketten yararlanan çalışma, yerel gıda sistemi kullanımının belirleyicilerini araştırmaktadır. Katılımcılar, her eyaletin nüfusuna orantılı olarak 7-15 Mart 2021 tarihleri arasında toplanan, eyaletleri kapsayan 2.620 güçlü bir veri setinden seçilmiştir. Veriler, ikili lojistik regresyon yoluyla incelenmiştir. İleri yaşın daha yüksek yerel gıda sistemi kullanımıyla ilişkili olduğunu, gelirin ise ihmal edilebilir bir etki gösterdiğini ortaya koymaktadır. Açıkça, yerel gıda sistemleri demokratik olarak çeşitli demografik özelliklere hitap ederek gelecekteki pazarlamayı ekonomik hale getirmeyi ve uygun fiyatlı satın almayı artırmayı amaçlamaktadır, bu da gelirin marjinal rolünü açıklamaktadır. Bu, olumlu yerel gıda sistemi katılımını teşvik eden "Kendin Seç" ile örneklenen yerel gıdanın sosyal yönüyle örtüşmektedir. İlginç bir şekilde, kentsel sakinler kırsal muadillerine göre yerel gıda tüketimine daha fazla eğilim göstermektedir, bu da kentsel etkiyi göstermektedir. Çalışma, yerel gıda sistemlerinin yaygınlaştırılmasında sosyo-demografik özelliklerin ve tüketim kalıplarının temel rolünü vurgulamaktadır. Tarımsal sürdürülebilirliği sağlamak ve yerel gıda benimsenmesini genişletmek için kapsamlı, disiplinler arası araştırmalar zorunludur.

Anahtar Kelimeler

Ethical Statement

This research was taken with the permission of the Selçuk University Faculty ofAgricultural Scientific Ethics Evaluation Board dated 21.08.2025 and numbered E.1067277.

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Details

Primary Language

English

Subjects

Marketing in Agricultural Management

Journal Section

Research Article

Authors

Ramu Govındasamy
0000-0002-3681-1978
United States

Zeki Bayramoğlu ^*
0000-0003-3258-3848
Türkiye

Shahan Aziz
0000-0002-3776-6451
Pakistan

Ufuk Soysal
0009-0000-6816-4966
Türkiye

Isaac Vellangany
0000-0002-4225-4338
United States

Early Pub Date

February 27, 2026

Publication Date

February 27, 2026

Submission Date

July 10, 2025

Acceptance Date

December 9, 2025

Published in Issue

Year 1970 Number: Advanced Online Publication

DOI

https://doi.org/10.18016/ksutarimdoga.vi.1736333

IZ

https://izlik.org/JA87EB68XU

Cite

RIS / Bibtex

APA

Govındasamy, R., Bayramoğlu, Z., Aziz, S., Soysal, U., & Vellangany, I. (2026). Analysis of Factors Affecting Local Fresh Fruit and Vegetable Consumption. Kahramanmaraş Sütçü İmam Üniversitesi Tarım Ve Doğa Dergisi, Advanced Online Publication, 837-848. https://doi.org/10.18016/ksutarimdoga.vi.1736333