Organic milk is new in the domestic market and is
produced using organic production techniques certified by Ministry of
Agriculture Forestry. This research aims to reveal the existence of organic
milk demand in the domestic market and willingness to pay. To reach this aim
contingent valuation method was used. The data used in the study was obtained
from face to face interviews conducted in identified fourteen provinces
ofnTurkey in in June of 2016. According
to research results; possibility of willingness to pay in respect of the
organic nature of the milk; it is increasing in direct amount purchased and
income. Willingness to pay is directly proportional with household income and
53% of high income households are willing to pay more. In addition it has been
found that willingness to pay is decreasing as organic milk price increases.
The average willingness to pay price per capia was found as 5.17 TL in organic
milk. Regarding the region variables in the model, households that live in
Marmara region to reference region would like to pay 0.68 TL less. In addition
to these results, it can be said that the consumer group that accepts the price
premium payment for organic milk may be able to obtain information about the
characteristics of the target market.
Primary Language | tr |
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Subjects | Science |
Journal Section | RESEARCH ARTICLE |
Authors |
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Dates |
Application Date
: October 20, 2018
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APA | Doğan, N , Kızıloğlu, S , Bi̇lgi̇ç, A . (2018). Türkiye’de Organik Süte Yönelik Potansiyel Talebin Tahminlenmesi . Kahramanmaraş Sütçü İmam Üniversitesi Tarım ve Doğa Dergisi , Cilt 21 Özel Sayı , 35-43 . DOI: 10.18016/ksutarimdoga.vi.472829 |