Socioeconomic Factors Affecting Participation in Agritourism: A Logistic Regression Analysis on Fresh Fruit and Vegetable Marketing in the Mid-Atlantic Region of the USA

Ramu Govındasamy; Zeki Bayramoğlu; Burhan Özkan; Shahan Aziz; Ufuk Soysal

doi:10.18016/ksutarimdoga.vi.1785495

EN TR

Socioeconomic Factors Affecting Participation in Agritourism: A Logistic Regression Analysis on Fresh Fruit and Vegetable Marketing in the Mid-Atlantic Region of the USA

Abstract

The aim of this study is to identify the factors influencing the likelihood of target groups participating in agricultural tourism activities. The study collected data from 1,246 participants living in New York, Delaware, New Jersey, North Carolina, Virginia, Maryland, Pennsylvania, and the District of Columbia through online surveys. The resulting dataset was analyzed using logistic regression. According to the analysis results, social classes with a higher probability of participating in agricultural tourism activities have been identified. It was found that middle-aged and younger people, those unfamiliar with agricultural activities, individuals involved in agriculture, those generally residing in cities, and those with higher income levels are more likely to participate in agricultural tourism. The study reveals that agricultural tourism participants are mostly high-income urban dwellers seeking experiential activities, demonstrating that agricultural tourism plays a significant role not only in fresh produce marketing but also as a vital social and economic diversification strategy for small farms.

Keywords

Tarım Turizmine Katılımı Etkileyen Sosyoekonomik Faktörler: ABD’nin Orta Atlantik Bölgesinde Taze Meyve ve Sebze Pazarlaması Üzerine Bir Lojistik Regresyon Analizi

Öz

Bu çalışmanın amacı hedef kitlelerin tarım turizmi faaliyetlerine katılma olasılığını etkileyen faktörleri belirlemektir. Araştırmada 1.246 çevrimiçi anket yoluyla New York, Delaware, New Jersey, Kuzey Carolina, Virginia, Maryland, Pensilvanya ve Columbia Bölgesi'nde yaşayan katılımcıdan veri toplanmıştır. Elde edilen veri seti lojistik regresyon kullanılarak analiz edilmiştir. Analiz sonuçlarına göre, tarım turizmi faaliyetlerine katılma olasılığı yüksek sosyal sınıflar belirlenmiştir. Orta yaşlı ve daha genç insanların, tarımsal faaliyetlerden uzak olanların, tarımla ilgilenen bireylerin, genellikle şehirlerde ikamet edenlerin ve daha yüksek gelir düzeyine sahip olanların tarım turizmine katılma olasılığının daha yüksek olduğu bulunmuştur. Tarım turizmi katılımcılarının çoğunlukla deneyimsel faaliyetler arayan yüksek gelirli kentliler olduğunu ortaya koyuyor ve bu durum, tarım turizminin yalnızca taze ürün pazarlamasında değil, aynı zamanda küçük çiftlikler için hayati bir sosyal ve ekonomik çeşitlendirme stratejisi olarak da önemli bir rol oynadığını gösteriyor.

Anahtar Kelimeler

Ethical Statement

This research was taken with the permission of the Selçuk University Faculty of Agriculture Scientific Ethics Evaluation Board dated 21.08.2025 and numbered E.1067286.

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Details

Primary Language

English

Subjects

Sustainable Agricultural Development , Marketing in Agricultural Management

Journal Section

Research Article

Authors

Ramu Govındasamy
0000-0002-3681-1978
United States

Zeki Bayramoğlu ^*
0000-0003-3258-3848
Türkiye

Burhan Özkan
0000-0002-9799-654X
Türkiye

Shahan Aziz
0000-0002-3776-6451
Pakistan

Ufuk Soysal
0009-0000-6816-4966
Türkiye

Early Pub Date

February 8, 2026

Publication Date

February 8, 2026

Submission Date

September 16, 2025

Acceptance Date

October 29, 2025

Published in Issue

Year 2026 Volume: 29 Number: 3

DOI

https://doi.org/10.18016/ksutarimdoga.vi.1785495

IZ

https://izlik.org/JA22YU55GU

Cite

RIS / Bibtex

APA

Govındasamy, R., Bayramoğlu, Z., Özkan, B., Aziz, S., & Soysal, U. (2026). Socioeconomic Factors Affecting Participation in Agritourism: A Logistic Regression Analysis on Fresh Fruit and Vegetable Marketing in the Mid-Atlantic Region of the USA. Kahramanmaraş Sütçü İmam Üniversitesi Tarım Ve Doğa Dergisi, 29(3), 785-795. https://doi.org/10.18016/ksutarimdoga.vi.1785495